DESIGN CULTURE NOW
DESIGN CULTURE NOW
Design Culture Now is a lecture series about contemporary design, exploring cultural influences and current events in the field. Organized by the Cooper-Hewitt, Smithsonian Design Museum, this series brings together leading designers, artists, and visionaries to discuss the latest trends, innovations, and cultural influences shaping the field of graphic design.
Design Culture Now is a lecture series about contemporary design, exploring cultural influences and current events in the field. Organized by the Cooper-Hewitt, Smithsonian Design Museum, this series brings together leading designers, artists, and visionaries to discuss the latest trends, innovations, and cultural influences shaping the field of graphic design.
Design Culture Now is a lecture series about contemporary design, exploring cultural influences and current events in the field. Organized by the Cooper-Hewitt, Smithsonian Design Museum, this series brings together leading designers, artists, and visionaries to discuss the latest trends, innovations, and cultural influences shaping the field of graphic design.
Design Culture Now is a lecture series about contemporary design, exploring cultural influences and current events in the field. Organized by the Cooper-Hewitt, Smithsonian Design Museum, this series brings together leading designers, artists, and visionaries to discuss the latest trends, innovations, and cultural influences shaping the field of graphic design.
INDUSTRY
ART + DESIGN
Year
2024
SCOPE
OUTDOOR + POSTER DESIGN




THE PROJECT
THE PROJECT
With a focus on the intersection of design and contemporary culture, the series aims to offer a platform for creatives and enthusiasts alike to discuss how design influences and reflects our society's values, aesthetics, and communication. The objective was to develop a recognizable visual identity that conveys the dynamic connection of culture and design today and in the future.
With a focus on the intersection of design and contemporary culture, the series aims to offer a platform for creatives and enthusiasts alike to discuss how design influences and reflects our society's values, aesthetics, and communication. The objective was to develop a recognizable visual identity that conveys the dynamic connection of culture and design today and in the future.
With a focus on the intersection of design and contemporary culture, the series aims to offer a platform for creatives and enthusiasts alike to discuss how design influences and reflects our society's values, aesthetics, and communication. The objective was to develop a recognizable visual identity that conveys the dynamic connection of culture and design today and in the future.
THE PROJECT
With a focus on the intersection of design and contemporary culture, the series aims to offer a platform for creatives and enthusiasts alike to discuss how design influences and reflects our society's values, aesthetics, and communication. The objective was to develop a recognizable visual identity that conveys the dynamic connection of culture and design today and in the future.












THE APPROACH
THE APPROACH
Typography and its effective manipulation.
Grid systems for organizing content.
Color theory and its application in design.
Creating a poster that doesn't compete with the text.
Typography and its effective manipulation.
Grid systems for organizing content.
Color theory and its application in design.
Creating a poster that doesn't compete with the text.
Typography and its effective manipulation.
Grid systems for organizing content.
Color theory and its application in design.
Creating a poster that doesn't compete with the text.
THE APPROACH
Typography and its effective manipulation.
Grid systems for organizing content.
Color theory and its application in design.
Creating a poster that doesn't compete with the text.
THE GOAL
THE GOAL
THE GOAL




More Work More Work
More Work More Work

ALCHEMY STUDIOS
BRANDING + PRINT COLLATERAL
2025

ALCHEMY STUDIOS
BRANDING + PRINT COLLATERAL
2025

ALCHEMY STUDIOS
BRANDING + PRINT COLLATERAL
2025

ALCHEMY STUDIOS
BRANDING + PRINT COLLATERAL
2025

THE CREATIVE BRIEF
PUBLICATION DESIGN
2025

THE CREATIVE BRIEF
PUBLICATION DESIGN
2025

THE CREATIVE BRIEF
PUBLICATION DESIGN
2025

THE CREATIVE BRIEF
PUBLICATION DESIGN
2025
©2025 JACOB ALEXANDER
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©2025 JACOB ALEXANDER
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©2025 JACOB ALEXANDER
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©2025 JACOB ALEXANDER
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