BLEACHER CREATURE BREWERY
BLEACHER CREATURE BREWERY
Bleacher Creature Brewing Co. is a brewery born from the heart of sports culture and a deep love for the game. Rooted in the camaraderie of the bleachers, we’re all about creating a community that celebrates the spirit of competition, the loyalty of fandom, and the thrill of the underdog. Inspired by the energy of game day, our brewery is committed to crafting beers that honor the grit, excitement, and tradition of sports.
Bleacher Creature Brewing Co. is a brewery born from the heart of sports culture and a deep love for the game. Rooted in the camaraderie of the bleachers, we’re all about creating a community that celebrates the spirit of competition, the loyalty of fandom, and the thrill of the underdog. Inspired by the energy of game day, our brewery is committed to crafting beers that honor the grit, excitement, and tradition of sports.
Bleacher Creature Brewing Co. is a brewery born from the heart of sports culture and a deep love for the game. Rooted in the camaraderie of the bleachers, we’re all about creating a community that celebrates the spirit of competition, the loyalty of fandom, and the thrill of the underdog. Inspired by the energy of game day, our brewery is committed to crafting beers that honor the grit, excitement, and tradition of sports.
Bleacher Creature Brewing Co. is a brewery born from the heart of sports culture and a deep love for the game. Rooted in the camaraderie of the bleachers, we’re all about creating a community that celebrates the spirit of competition, the loyalty of fandom, and the thrill of the underdog. Inspired by the energy of game day, our brewery is committed to crafting beers that honor the grit, excitement, and tradition of sports.
INDUSTRY
FOOD + BEVERAGE
Year
2024
SCOPE
BRANDING + PACKAGING + PRODUCT DESIGN
THE PROJECT
THE PROJECT
The primary objective of this project is to create a strong and cohesive brand identity for Bleacher Creature Brewing Co. that resonates deeply with both sports fans and craft beer aficionados. An identity that authentically captures the excitement, nostalgia, and communal spirit of being a sports fan, while also reflecting the artistry, craftsmanship, and innovation that are at the core of the craft beer industry.
The primary objective of this project is to create a strong and cohesive brand identity for Bleacher Creature Brewing Co. that resonates deeply with both sports fans and craft beer aficionados. An identity that authentically captures the excitement, nostalgia, and communal spirit of being a sports fan, while also reflecting the artistry, craftsmanship, and innovation that are at the core of the craft beer industry.
The primary objective of this project is to create a strong and cohesive brand identity for Bleacher Creature Brewing Co. that resonates deeply with both sports fans and craft beer aficionados. An identity that authentically captures the excitement, nostalgia, and communal spirit of being a sports fan, while also reflecting the artistry, craftsmanship, and innovation that are at the core of the craft beer industry.
THE PROJECT
The primary objective of this project is to create a strong and cohesive brand identity for Bleacher Creature Brewing Co. that resonates deeply with both sports fans and craft beer aficionados. An identity that authentically captures the excitement, nostalgia, and communal spirit of being a sports fan, while also reflecting the artistry, craftsmanship, and innovation that are at the core of the craft beer industry.
THE APPROACH
THE APPROACH
The idea was to blend the excitement of sports culture with the creativity of craft brewing by developing fun and familiar creatures as central brand mascots. These playful characters embody the energy, passion, and camaraderie of die-hard sports fans—the heart and soul of the bleachers.
The idea was to blend the excitement of sports culture with the creativity of craft brewing by developing fun and familiar creatures as central brand mascots. These playful characters embody the energy, passion, and camaraderie of die-hard sports fans—the heart and soul of the bleachers.
The idea was to blend the excitement of sports culture with the creativity of craft brewing by developing fun and familiar creatures as central brand mascots. These playful characters embody the energy, passion, and camaraderie of die-hard sports fans—the heart and soul of the bleachers.
THE APPROACH
The idea was to blend the excitement of sports culture with the creativity of craft brewing by developing fun and familiar creatures as central brand mascots. These playful characters embody the energy, passion, and camaraderie of die-hard sports fans—the heart and soul of the bleachers.
THE GOAL
THE GOAL
The aim is to build a brand that feels as familiar and inviting as a stadium seat on a warm day, yet as fresh and original as a newly crafted beer. This includes the brewery’s voice, visual language, and all customer touchpoints—from packaging to merchandise to social media.
The aim is to build a brand that feels as familiar and inviting as a stadium seat on a warm day, yet as fresh and original as a newly crafted beer. This includes the brewery’s voice, visual language, and all customer touchpoints—from packaging to merchandise to social media.
The aim is to build a brand that feels as familiar and inviting as a stadium seat on a warm day, yet as fresh and original as a newly crafted beer. This includes the brewery’s voice, visual language, and all customer touchpoints—from packaging to merchandise to social media.
THE GOAL
The aim is to build a brand that feels as familiar and inviting as a stadium seat on a warm day, yet as fresh and original as a newly crafted beer. This includes the brewery’s voice, visual language, and all customer touchpoints—from packaging to merchandise to social media.
More Work More Work
More Work More Work
THE LAND
ART DIRECTION + PRODUCT DESIGN
2025
THE LAND
ART DIRECTION + PRODUCT DESIGN
2025
THE LAND
ART DIRECTION + PRODUCT DESIGN
2025
THE LAND
ART DIRECTION + PRODUCT DESIGN
2025
PERSONAL BRANDING IDENTITY
BRANDING + PRINT COLLATERAL
2025
PERSONAL BRANDING IDENTITY
BRANDING + PRINT COLLATERAL
2025
PERSONAL BRANDING IDENTITY
BRANDING + PRINT COLLATERAL
2025
PERSONAL BRANDING IDENTITY
BRANDING + PRINT COLLATERAL
2025
©2025 JACOB ALEXANDER
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©2025 JACOB ALEXANDER
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©2025 JACOB ALEXANDER
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©2025 JACOB ALEXANDER
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