PERSONAL BRANDING IDENTITY
PERSONAL BRANDING IDENTITY
This is my personal branding identity—an exploration of my visual style and the language in which I communicate my style to those who interact with me and my work.
This is my personal branding identity—an exploration of my visual style and the language in which I communicate my style to those who interact with me and my work.
This is my personal branding identity—an exploration of my visual style and the language in which I communicate my style to those who interact with me and my work.
This is my personal branding identity—an exploration of my visual style and the language in which I communicate my style to those who interact with me and my work.
Category
PERSONAL DESIGN
Year
2025
STRENGTHS
BRANDING + PRINT COLLATERAL




THE PROJECT
THE PROJECT
Crafting a personal visual identity is essential to be able to communicate to prospective clients, employers, and collaborators how I approach design. This identity is representative of me as a person with a unique set of inspirations and an outward reflection of my personality and design proclivities.
Crafting a personal visual identity is essential to be able to communicate to prospective clients, employers, and collaborators how I approach design. This identity is representative of me as a person with a unique set of inspirations and an outward reflection of my personality and design proclivities.
Crafting a personal visual identity is essential to be able to communicate to prospective clients, employers, and collaborators how I approach design. This identity is representative of me as a person with a unique set of inspirations and an outward reflection of my personality and design proclivities.
THE PROJECT
Crafting a personal visual identity is essential to be able to communicate to prospective clients, employers, and collaborators how I approach design. This identity is representative of me as a person with a unique set of inspirations and an outward reflection of my personality and design proclivities.
THE APPROACH
THE APPROACH
I wanted to create a seamless and complete visual brand that effectively communicated who I am as a person and designer, but also how those stylings translate into my overall designs. After many iterations of this identity, I arrived at a style that takes its inspiration directly from a more base characteristic of mine outside of design. I've always written in all capitals and I always opt for "+" as opposed to an ampersand.
I wanted to create a seamless and complete visual brand that effectively communicated who I am as a person and designer, but also how those stylings translate into my overall designs. After many iterations of this identity, I arrived at a style that takes its inspiration directly from a more base characteristic of mine outside of design. I've always written in all capitals and I always opt for "+" as opposed to an ampersand.
I wanted to create a seamless and complete visual brand that effectively communicated who I am as a person and designer, but also how those stylings translate into my overall designs. After many iterations of this identity, I arrived at a style that takes its inspiration directly from a more base characteristic of mine outside of design. I've always written in all capitals and I always opt for "+" as opposed to an ampersand.
THE APPROACH
I wanted to create a seamless and complete visual brand that effectively communicated who I am as a person and designer, but also how those stylings translate into my overall designs. After many iterations of this identity, I arrived at a style that takes its inspiration directly from a more base characteristic of mine outside of design. I've always written in all capitals and I always opt for "+" as opposed to an ampersand.
THE GOAL
THE GOAL
Creating a complete identity that encapsulates my entire digital and social presences as well as the physical media needed to present myself in person. A complete suite from a website and social media to business cards and resumes.
Creating a complete identity that encapsulates my entire digital and social presences as well as the physical media needed to present myself in person. A complete suite from a website and social media to business cards and resumes.
Creating a complete identity that encapsulates my entire digital and social presences as well as the physical media needed to present myself in person. A complete suite from a website and social media to business cards and resumes.
THE GOAL
Creating a complete identity that encapsulates my entire digital and social presences as well as the physical media needed to present myself in person. A complete suite from a website and social media to business cards and resumes.
More Work More Work
More Work More Work

THE YOU YOU ARE
PUBLICATION DESIGN
2025

THE YOU YOU ARE
PUBLICATION DESIGN
2025

THE YOU YOU ARE
PUBLICATION DESIGN
2025

THE YOU YOU ARE
PUBLICATION DESIGN
2025

SUMMER DAZE
BRANDING + PUBLICATION DESIGN
2024

SUMMER DAZE
BRANDING + PUBLICATION DESIGN
2024

SUMMER DAZE
BRANDING + PUBLICATION DESIGN
2024

SUMMER DAZE
BRANDING + PUBLICATION DESIGN
2024
©2025 JACOB ALEXANDER
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©2025 JACOB ALEXANDER
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©2025 JACOB ALEXANDER
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©2025 JACOB ALEXANDER
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