SUMMER DAZE
SUMMER DAZE
Summer Daze is a summer concert series hosted by The Royel, a small, trendy independent concert venue in Los Angeles that embodies the spirit of underground music culture. The concert series is for the benefit of Arts for LA, a cross-sector and cross-discipline arts advocacy organization in Los Angeles County.
Summer Daze is a summer concert series hosted by The Royel, a small, trendy independent concert venue in Los Angeles that embodies the spirit of underground music culture. The concert series is for the benefit of Arts for LA, a cross-sector and cross-discipline arts advocacy organization in Los Angeles County.
Summer Daze is a summer concert series hosted by The Royel, a small, trendy independent concert venue in Los Angeles that embodies the spirit of underground music culture. The concert series is for the benefit of Arts for LA, a cross-sector and cross-discipline arts advocacy organization in Los Angeles County.
Summer Daze is a summer concert series hosted by The Royel, a small, trendy independent concert venue in Los Angeles that embodies the spirit of underground music culture. The concert series is for the benefit of Arts for LA, a cross-sector and cross-discipline arts advocacy organization in Los Angeles County.
INDUSTRY
MUSIC + LIVE EVENTS
Year
2024
SCOPE
BRANDING + PUBLICATION DESIGN
THE PROJECT
THE PROJECT
To create a dynamic and engaging concert series that highlights emerging and established artists across multiple genres, enhancing the profile of The Royel as a cultural hub and provide concert goers an intimate, high-quality music experience that fosters a deep connection between performers and the audiences.
To create a dynamic and engaging concert series that highlights emerging and established artists across multiple genres, enhancing the profile of The Royel as a cultural hub and provide concert goers an intimate, high-quality music experience that fosters a deep connection between performers and the audiences.
To create a dynamic and engaging concert series that highlights emerging and established artists across multiple genres, enhancing the profile of The Royel as a cultural hub and provide concert goers an intimate, high-quality music experience that fosters a deep connection between performers and the audiences.
THE PROJECT
To create a dynamic and engaging concert series that highlights emerging and established artists across multiple genres, enhancing the profile of The Royel as a cultural hub and provide concert goers an intimate, high-quality music experience that fosters a deep connection between performers and the audiences.
THE APPROACH
THE APPROACH
It was imperative to strengthen the venue’s brand identity as a top-tier live music to attract a loyal audience through curated, quality performances that cater to varied musical tastes. Providing a platform for emerging artists while also drawing established names for special showcases, while also fostering a sense of community by offering opportunities for local talent, collaborations, and after-show mingling events was a must, so the concept behind the design was meant to invoke a familiar California summer vibe through the visual design with a vibrant color palette and welcoming messaging.
It was imperative to strengthen the venue’s brand identity as a top-tier live music to attract a loyal audience through curated, quality performances that cater to varied musical tastes. Providing a platform for emerging artists while also drawing established names for special showcases, while also fostering a sense of community by offering opportunities for local talent, collaborations, and after-show mingling events was a must, so the concept behind the design was meant to invoke a familiar California summer vibe through the visual design with a vibrant color palette and welcoming messaging.
It was imperative to strengthen the venue’s brand identity as a top-tier live music to attract a loyal audience through curated, quality performances that cater to varied musical tastes. Providing a platform for emerging artists while also drawing established names for special showcases, while also fostering a sense of community by offering opportunities for local talent, collaborations, and after-show mingling events was a must, so the concept behind the design was meant to invoke a familiar California summer vibe through the visual design with a vibrant color palette and welcoming messaging.
THE APPROACH
It was imperative to strengthen the venue’s brand identity as a top-tier live music to attract a loyal audience through curated, quality performances that cater to varied musical tastes. Providing a platform for emerging artists while also drawing established names for special showcases, while also fostering a sense of community by offering opportunities for local talent, collaborations, and after-show mingling events was a must, so the concept behind the design was meant to invoke a familiar California summer vibe through the visual design with a vibrant color palette and welcoming messaging.
THE GOAL
THE GOAL
The goal was to position The Royel as a go-to destination for live music, with a unique vibe that distinguishes it from larger concert spaces. The Summer Daze concert series focuses on diverse musical acts—ranging from indie rock, jazz, and folk to electronic and experimental sounds—targeting a broad audience of music enthusiasts. The aim was to create a fun and inviting design to create free print collateral to distribute and create awareness of the series and it's initiatives.
The goal was to position The Royel as a go-to destination for live music, with a unique vibe that distinguishes it from larger concert spaces. The Summer Daze concert series focuses on diverse musical acts—ranging from indie rock, jazz, and folk to electronic and experimental sounds—targeting a broad audience of music enthusiasts. The aim was to create a fun and inviting design to create free print collateral to distribute and create awareness of the series and it's initiatives.
The goal was to position The Royel as a go-to destination for live music, with a unique vibe that distinguishes it from larger concert spaces. The Summer Daze concert series focuses on diverse musical acts—ranging from indie rock, jazz, and folk to electronic and experimental sounds—targeting a broad audience of music enthusiasts. The aim was to create a fun and inviting design to create free print collateral to distribute and create awareness of the series and it's initiatives.
THE GOAL
The goal was to position The Royel as a go-to destination for live music, with a unique vibe that distinguishes it from larger concert spaces. The Summer Daze concert series focuses on diverse musical acts—ranging from indie rock, jazz, and folk to electronic and experimental sounds—targeting a broad audience of music enthusiasts. The aim was to create a fun and inviting design to create free print collateral to distribute and create awareness of the series and it's initiatives.
More Work More Work
More Work More Work
DESIGN CULTURE NOW
POSTER DESIGN
2024
DESIGN CULTURE NOW
POSTER DESIGN
2024
DESIGN CULTURE NOW
POSTER DESIGN
2024
DESIGN CULTURE NOW
POSTER DESIGN
2024
ALCHEMY STUDIOS
BRANDING + PRINT COLLATERAL
2025
ALCHEMY STUDIOS
BRANDING + PRINT COLLATERAL
2025
ALCHEMY STUDIOS
BRANDING + PRINT COLLATERAL
2025
ALCHEMY STUDIOS
BRANDING + PRINT COLLATERAL
2025
©2025 JACOB ALEXANDER
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©2025 JACOB ALEXANDER
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©2025 JACOB ALEXANDER
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©2025 JACOB ALEXANDER
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