THE 540 PROJECT
THE 540 PROJECT
The 540 (Five-Forty) Project is a non-profit directive that promotes skateboarding as a form of community, expression, social service, and mentorship, targeting marginalized and homeless youth communities in Los Angeles.
The 540 (Five-Forty) Project is a non-profit directive that promotes skateboarding as a form of community, expression, social service, and mentorship, targeting marginalized and homeless youth communities in Los Angeles.
The 540 (Five-Forty) Project is a non-profit directive that promotes skateboarding as a form of community, expression, social service, and mentorship, targeting marginalized and homeless youth communities in Los Angeles.
The 540 (Five-Forty) Project is a non-profit directive that promotes skateboarding as a form of community, expression, social service, and mentorship, targeting marginalized and homeless youth communities in Los Angeles.
Category
NON-PROFIT
Year
2025
STRENGTHS
BRANDING + WEB DESIGN + PRODUCT DESIGN
THE PROJECT
THE PROJECT
Developing a cohesive visual identity that fuses vintage skate graphics with modern design sensibilities. This includes a custom logo, distinctive typography, and graphic elements that evoke the raw energy of skating. Design and execute interactive, community-based events and activations that merge skate sessions with neighborhood beautification initiatives. Produce high-impact print materials—posters, flyers, banners—that convey the project's mission and aesthetic. Build engaging, user-friendly web and social media platforms that serve as central hubs for community interaction, event updates, and inspirational stories. Create a line of merchandise—from t-shirts and hats to stickers and accessories—that not only funds the project but also acts as wearable art.
Developing a cohesive visual identity that fuses vintage skate graphics with modern design sensibilities. This includes a custom logo, distinctive typography, and graphic elements that evoke the raw energy of skating. Design and execute interactive, community-based events and activations that merge skate sessions with neighborhood beautification initiatives. Produce high-impact print materials—posters, flyers, banners—that convey the project's mission and aesthetic. Build engaging, user-friendly web and social media platforms that serve as central hubs for community interaction, event updates, and inspirational stories. Create a line of merchandise—from t-shirts and hats to stickers and accessories—that not only funds the project but also acts as wearable art.
Developing a cohesive visual identity that fuses vintage skate graphics with modern design sensibilities. This includes a custom logo, distinctive typography, and graphic elements that evoke the raw energy of skating. Design and execute interactive, community-based events and activations that merge skate sessions with neighborhood beautification initiatives. Produce high-impact print materials—posters, flyers, banners—that convey the project's mission and aesthetic. Build engaging, user-friendly web and social media platforms that serve as central hubs for community interaction, event updates, and inspirational stories. Create a line of merchandise—from t-shirts and hats to stickers and accessories—that not only funds the project but also acts as wearable art.
THE PROJECT
Developing a cohesive visual identity that fuses vintage skate graphics with modern design sensibilities. This includes a custom logo, distinctive typography, and graphic elements that evoke the raw energy of skating. Design and execute interactive, community-based events and activations that merge skate sessions with neighborhood beautification initiatives. Produce high-impact print materials—posters, flyers, banners—that convey the project's mission and aesthetic. Build engaging, user-friendly web and social media platforms that serve as central hubs for community interaction, event updates, and inspirational stories. Create a line of merchandise—from t-shirts and hats to stickers and accessories—that not only funds the project but also acts as wearable art.
THE APPROACH
THE APPROACH
The approach centered on authenticity, bold visual storytelling, and an energetic tone that reflects skateboarding's unique aesthetic and its inherent culture of resilience. The typography features two distorted typefaces that both reference the brutalist aesthetic of skateboard design as well as the commonly seen print distress in street design. This design philosophy is further amplified by a stripped down color palette, echoing the stark, industrial tones of the inner city, and reinforcing the project's commitment to authenticity and gritty resilience.
The approach centered on authenticity, bold visual storytelling, and an energetic tone that reflects skateboarding's unique aesthetic and its inherent culture of resilience. The typography features two distorted typefaces that both reference the brutalist aesthetic of skateboard design as well as the commonly seen print distress in street design. This design philosophy is further amplified by a stripped down color palette, echoing the stark, industrial tones of the inner city, and reinforcing the project's commitment to authenticity and gritty resilience.
The approach centered on authenticity, bold visual storytelling, and an energetic tone that reflects skateboarding's unique aesthetic and its inherent culture of resilience. The typography features two distorted typefaces that both reference the brutalist aesthetic of skateboard design as well as the commonly seen print distress in street design. This design philosophy is further amplified by a stripped down color palette, echoing the stark, industrial tones of the inner city, and reinforcing the project's commitment to authenticity and gritty resilience.
THE APPROACH
The approach centered on authenticity, bold visual storytelling, and an energetic tone that reflects skateboarding's unique aesthetic and its inherent culture of resilience. The typography features two distorted typefaces that both reference the brutalist aesthetic of skateboard design as well as the commonly seen print distress in street design. This design philosophy is further amplified by a stripped down color palette, echoing the stark, industrial tones of the inner city, and reinforcing the project's commitment to authenticity and gritty resilience.
THE GOAL
THE GOAL
The ultimate goal of The 540 Project was to create a unified platform that amplifies the voices and potential of marginalized youth, inspiring them to overcome obstacles through the culture of skateboarding. By leveraging a complete, visually compelling branding identity and a multi-channel communications strategy. The aim was to drive recognition and support from local communities, sponsors, and potential partners; provide meaningful mentorship and creative outlets that equip young people with skills, confidence, and community connections; unite diverse groups through engaging, interactive events and initiatives that beautify neighborhoods and build a sense of belonging; spark grassroots involvement and sustainable change by showcasing how the spirit of skateboarding can transform lives and neighborhoods.
The ultimate goal of The 540 Project was to create a unified platform that amplifies the voices and potential of marginalized youth, inspiring them to overcome obstacles through the culture of skateboarding. By leveraging a complete, visually compelling branding identity and a multi-channel communications strategy. The aim was to drive recognition and support from local communities, sponsors, and potential partners; provide meaningful mentorship and creative outlets that equip young people with skills, confidence, and community connections; unite diverse groups through engaging, interactive events and initiatives that beautify neighborhoods and build a sense of belonging; spark grassroots involvement and sustainable change by showcasing how the spirit of skateboarding can transform lives and neighborhoods.
The ultimate goal of The 540 Project was to create a unified platform that amplifies the voices and potential of marginalized youth, inspiring them to overcome obstacles through the culture of skateboarding. By leveraging a complete, visually compelling branding identity and a multi-channel communications strategy. The aim was to drive recognition and support from local communities, sponsors, and potential partners; provide meaningful mentorship and creative outlets that equip young people with skills, confidence, and community connections; unite diverse groups through engaging, interactive events and initiatives that beautify neighborhoods and build a sense of belonging; spark grassroots involvement and sustainable change by showcasing how the spirit of skateboarding can transform lives and neighborhoods.
THE GOAL
The ultimate goal of The 540 Project was to create a unified platform that amplifies the voices and potential of marginalized youth, inspiring them to overcome obstacles through the culture of skateboarding. By leveraging a complete, visually compelling branding identity and a multi-channel communications strategy. The aim was to drive recognition and support from local communities, sponsors, and potential partners; provide meaningful mentorship and creative outlets that equip young people with skills, confidence, and community connections; unite diverse groups through engaging, interactive events and initiatives that beautify neighborhoods and build a sense of belonging; spark grassroots involvement and sustainable change by showcasing how the spirit of skateboarding can transform lives and neighborhoods.
More Work More Work
More Work More Work
BLEACHER CREATURE BREWERY
BRANDING + PRODUCT DESIGN + PACKAGING
2024
BLEACHER CREATURE BREWERY
BRANDING + PRODUCT DESIGN + PACKAGING
2024
BLEACHER CREATURE BREWERY
BRANDING + PRODUCT DESIGN + PACKAGING
2024
BLEACHER CREATURE BREWERY
BRANDING + PRODUCT DESIGN + PACKAGING
2024
THE LAND
ART DIRECTION + PRODUCT DESIGN
2025
THE LAND
ART DIRECTION + PRODUCT DESIGN
2025
THE LAND
ART DIRECTION + PRODUCT DESIGN
2025
THE LAND
ART DIRECTION + PRODUCT DESIGN
2025
©2025 JACOB ALEXANDER
BACK TO TOP
©2025 JACOB ALEXANDER
BACK TO TOP
©2025 JACOB ALEXANDER
BACK TO TOP
©2025 JACOB ALEXANDER
BACK TO TOP