ROCK + PAPER
ROCK + PAPER GIFT BOX
Food & Beverage
Year
2026
Disciplines
Art Direction
Brand Guidelines
Brand Identity
Logo Design
Marketing Assets
ADDITIONAL CREDITS
Leanne Kriz
(Creative Direction)
The 2026 edition of Rock + Paper's annual gift box, reimagining the brand as a fast food company featuring a bespoke box, a ceramic In N' Out cup by Stardust Ceramics, a custom fry box with a die-cut french fry card, a retro-style sticker sheet, and a sweet, sweet In N' Out gift card!
THE PROJECT
Every year, Rock + Paper sends out a holiday gift box to clients to thank them for another year of partnership. Previous years, featured the brand reimagined as a travel agency and a bodega. This year's box featured bespoke packaging and thoughtfully designed custom elements, including a French fry container with a die-cut French fry card and a retro-inspired sticker sheet, all working together to deliver a playful and engaging holiday gift.
THE APPROACH
Focused on creating a playful, nostalgia-driven experience inspired by classic fast-food branding and retro Americana, every element was thoughtfully developed to transform the unboxing experience into an engaging brand moment, combining custom packaging, interactive components, and collectible keepsakes that reflected the brand's personality and visual identity.
THE GOAL
To strengthen client relationships and express appreciation through a thoughtfully curated collection of unique branded items. The idea is that by delivering a memorable and personalized gifting experience reinforces brand affinity, celebrates the partnership, and creates a meaningful touchpoint during the holiday season.
The 2026 edition of Rock + Paper's annual gift box, reimagining the brand as a fast food company featuring a bespoke box, a ceramic In N' Out cup by Stardust Ceramics, a custom fry box with a die-cut french fry card, a retro-style sticker sheet, and a sweet, sweet In N' Out gift card!
THE PROJECT
Every year, Rock + Paper sends out a holiday gift box to clients to thank them for another year of partnership. Previous years, featured the brand reimagined as a travel agency and a bodega. This year's box featured bespoke packaging and thoughtfully designed custom elements, including a French fry container with a die-cut French fry card and a retro-inspired sticker sheet, all working together to deliver a playful and engaging holiday gift.
THE APPROACH
Focused on creating a playful, nostalgia-driven experience inspired by classic fast-food branding and retro Americana, every element was thoughtfully developed to transform the unboxing experience into an engaging brand moment, combining custom packaging, interactive components, and collectible keepsakes that reflected the brand's personality and visual identity.
THE GOAL
To strengthen client relationships and express appreciation through a thoughtfully curated collection of unique branded items. The idea is that by delivering a memorable and personalized gifting experience reinforces brand affinity, celebrates the partnership, and creates a meaningful touchpoint during the holiday season.
