HULU
HULU
DELI BOYS SEASON 2 PREMIERE
Film & Television
Events & Activations
Year
2026
Disciplines
Art Direction
Brand Guidelines
Brand Identity
Digital Design
Logo Design
Motion Identity
Photography Guidelines
Web Design
Web Development
ADDITIONAL CREDITS
Giuliietta Tripoli
(Creative Direction)
Beyond The Light
(Photographer)
The Deli Boys Season 2 Premiere in Los Angeles was a celebratory red-carpet event marking the launch of the second season of Hulu's acclaimed comedy-crime series. The premiere brought together cast members, creators, executives, industry professionals, media, influencers, and invited guests to watch the season opener followed by a Q&A with the cast, and a casino themed reception event to celebrate the return of the series and generate excitement around its highly anticipated sophomore season.
THE PROJECT
Designed the environmental graphics and branded experience for the Deli Boys Season 2 premiere, transforming the venue into an immersive casino-inspired event that reflected the show's world. The scope included large-format graphics, signage, branded installations, and interactive photo moments that elevated the guest experience while reinforcing Hulu's campaign identity.
THE APPROACH
Hulu key art and campaign assets were integrated throughout the environment to ensure a cohesive brand presence, with graphic applications, signage, photo opportunities, and environmental branding seamlessly woven into the casino aesthetic. Special attention was given to creating memorable photo opportunities and social-first content moments that encouraged guest interaction while supporting publicity objectives. The overall design strategy prioritized visual impact, operational efficiency, and brand consistency.
THE GOAL
The objective was to create a distinctive premiere experience that extended beyond the screening itself, transforming the reception into an interactive celebration of the series. By combining branded storytelling with a memorable casino-night atmosphere, we delivered a polished and engaging experience for talent, media, and invited guests, providing a fitting backdrop for the launch of Deli Boys Season 2.
The Deli Boys Season 2 Premiere in Los Angeles was a celebratory red-carpet event marking the launch of the second season of Hulu's acclaimed comedy-crime series. The premiere brought together cast members, creators, executives, industry professionals, media, influencers, and invited guests to watch the season opener followed by a Q&A with the cast, and a casino themed reception event to celebrate the return of the series and generate excitement around its highly anticipated sophomore season.
THE PROJECT
Designed the environmental graphics and branded experience for the Deli Boys Season 2 premiere, transforming the venue into an immersive casino-inspired event that reflected the show's world. The scope included large-format graphics, signage, branded installations, and interactive photo moments that elevated the guest experience while reinforcing Hulu's campaign identity.
THE APPROACH
Hulu key art and campaign assets were integrated throughout the environment to ensure a cohesive brand presence, with graphic applications, signage, photo opportunities, and environmental branding seamlessly woven into the casino aesthetic. Special attention was given to creating memorable photo opportunities and social-first content moments that encouraged guest interaction while supporting publicity objectives. The overall design strategy prioritized visual impact, operational efficiency, and brand consistency.
THE GOAL
The objective was to create a distinctive premiere experience that extended beyond the screening itself, transforming the reception into an interactive celebration of the series. By combining branded storytelling with a memorable casino-night atmosphere, we delivered a polished and engaging experience for talent, media, and invited guests, providing a fitting backdrop for the launch of Deli Boys Season 2.
