VF CORPORATION
VF CORPORATION
WTC 2026
Fashion
Events & Activations
Year
2026
Disciplines
3D Design
Large Format Graphics
Product Design
ADDITIONAL CREDITS
Leah Bradley
(Design Lead)
WTC 2026 refers to VF Corporation’s "Winning Together Conference." Held in March 2026, the internal corporate event gathered over 750 global leaders and executives to review brand strategies, participate in immersive sessions on design and AI, and align on medium-term company targets.
THE PROJECT
Leaning into the iconography of 10 giant American brands, we were tasked with crafting an experience around The North Face's Nuptse Jacket, Vans' Checkered Slip, Timberland's Yellow Boot, Altra's Lone Peak, Smartwool's Ski Sock, Jansport's Right Pack, EastPak's Day Pak'r, Napapijri's Ski Doo 1990 Anorak Jacket, Kipling's Art Tote Bag, and Icebreaker's Oasis 200 Base Layer.
THE APPROACH
We analyzed VF Corporations 10 essential brands and identified each brands most iconic product. Once identified, the products were then designed to be produced as neon signs with plexiglass backers, which featured detailing and brand logos etched in. In addition, large double-sided backing walls were designed to display the brand logos and the convention logo.
THE GOAL
The goal was to create a unique visual display that offered convention guests with an energetic entry moment as well as a connective feeling to iconic products that evoke a familiar feeling.
WTC 2026 refers to VF Corporation’s "Winning Together Conference." Held in March 2026, the internal corporate event gathered over 750 global leaders and executives to review brand strategies, participate in immersive sessions on design and AI, and align on medium-term company targets.
THE PROJECT
Leaning into the iconography of 10 giant American brands, we were tasked with crafting an experience around The North Face's Nuptse Jacket, Vans' Checkered Slip, Timberland's Yellow Boot, Altra's Lone Peak, Smartwool's Ski Sock, Jansport's Right Pack, EastPak's Day Pak'r, Napapijri's Ski Doo 1990 Anorak Jacket, Kipling's Art Tote Bag, and Icebreaker's Oasis 200 Base Layer.
THE APPROACH
We analyzed VF Corporations 10 essential brands and identified each brands most iconic product. Once identified, the products were then designed to be produced as neon signs with plexiglass backers, which featured detailing and brand logos etched in. In addition, large double-sided backing walls were designed to display the brand logos and the convention logo.
THE GOAL
The goal was to create a unique visual display that offered convention guests with an energetic entry moment as well as a connective feeling to iconic products that evoke a familiar feeling.
Additional Images
